Living in dreams. Head so far in the clouds I can no longer distinguish between what is possible and just absoludicrous (Mr. T word droppin’ FOO!). But that is how I prefer it. Why feel the need to settle and not follow what may be something that could be great and something you are really interested in? That said, I am constantly developing schemes in my head for projects, brands, stores, etc etc, which all falls in line with my eventual goal of creating something that makes me happy and allows me the time and pleasure of those around me.
That said, my next scheme may involve a storefront. What that exactly is…
I’m not telling!!! Can’t give away my secrets. BUT, one thing I have learned from living abroad is that a little extra something, whatever it may be, goes a long way. Here in Berlin I have a few shops I like to shop at for various things, and I make an effort to shop there since I enjoy the time and people running the shop. A small revelation I had about all these shops is, they all have coffee machines and serve drinks for any customer. Actually you can just hop in and usually a coffee is offered whether you are dropping money or not. Now, I am an exception to the rule, since coffee is a sure fire way to my heart, but this extra care and attention is something that is lacking in so many places. Customer service is in many ways really great here in Europe, where I usually end up chatting with whoever the clerk is for much longer than I anticipated. Japan is also like this, where they really cater to you as a customer on a personal level which is very friendly and comforting. I invest more trust into these people and also follow their advice a lot more (note to whoever is trying to sell me things). On an international level, loads of retail spaces seem to have it figured out; it all comes down to one thing (in my opinion), experience.
I am looking for an experience in my retail life. Someone to give me a suggestion, compliment (honestly) what works or doesn’t work, and in a setting that is as much a part of it as the customer service. The States has a number of shops in New York and Los Angeles which are following this latter part with amazing presentation, though usually, at least in personal experience, are lacking in the service. I really appreciate how the items and clothing are completely curated in these shops, but if I can’t get any help or questions answered, the amazing selection doesn’t really matter. So, basically a few rules for any shop. 01, design the store! Even simple racks in an all white space can be beautifully done. 02, be friendly with your customers. Form a bond. I go often to the shops here and just chat, and I am sure I know when things come in and have plenty of suggestions. The owner as a friend, and its always nice to have an owner as a friend, even though it doesn’t make the cost any easier. And 03, GIVE THEM COFFEE! I would love any shop that offered me a cup of coffee as I was browsing. Seriously.
SF take note. I am coming for you.
And my favorite shop here in Berlin.
Trueffelschwein
Lyon, one of the owners is incredibly nice, will offer a cup of coffee, lets you know what looks good on you. Compliments are compliments, even from a guy, and yes they always help.










